New Chief Marketing Officer for WiTricity Placed by Major Executive Search
Major Executive Search announces the successful completion of an assignment placing Amy Barzdukas as Chief Marketing Officer at WiTricity located in Watertown, MA. Amy will be responsible for leading global marketing for WiTricity, driving the company through its next wave of growth as electric vehicles (EVs) with WiTricity’s patented wireless charging solutions become commercially available. Major Executive Search Partner Patty Meagher Clare and Managing Director John Rivoir along with founder & CEO Sue Major conducted the assignment.
Amy brings more than 25 years of B2B and consumer marketing, communications, and product management experience to WiTricity. She will be responsible for leading global marketing, driving the company through its next wave of growth as electric vehicles (EVs) with WiTricity’s patented wireless charging solutions become commercially available. Amy joins the company after most recently serving as CMO of Omnitracs, the global pioneer of fleet management solutions to transportation and logistics companies that was acquired by Solera in June 2021. At Omnitracs, she led a global marketing team responsible for field marketing, channel marketing, digital marketing, demand generation, marketing operations, communications, brand, product marketing, and sales enablement. Prior to Omnitracs, Amy served as CMO and Executive Vice President at the video and voice solutions company Poly, Inc. where she managed over 180 marketers and communications professionals and drove the reorganization process of Poly’s rebranding after the merger of Polycom, Inc. and Plantronics.
“As more automakers incorporate WiTricity wireless charging into their EV roadmaps, with some of those EVs being deployed as early as this year, we sought a CMO who can amplify our brand across consumer and commercial markets,” said WiTricity CEO Alex Gruzen. “Amy’s strong background in leading global marketing teams coupled with her experience working in the mobility and personal technology industries makes her the perfect fit for our new CMO role. We’re thrilled to welcome her to the leadership team.”
Prior to Poly, Amy was Vice President, Worldwide Marketing, Business Personal Systems at HP where she ran worldwide marketing for the world’s largest business PC group, a $23 billion business, including desktops, notebooks, workstations, mobility, and software and services. She also spent nearly 16 years at Microsoft, completing her tenure at the company as General Manager, Competitive Marketing Strategy, Server and Tools Business where she drove competitive analysis across a broad scope of products, including cloud technologies, database, virtualization, and overall enterprise software. Amy attended Wellesley College and earned her BA from Abilene Christian University.
“It’s no secret that the future of mobility is electric. Wireless charging will be a key component to this future, enabling a safer and more convenient consumer experience and autonomy. It couldn’t be a more exciting time to join WiTricity as the leader in the EV wireless charging market,” said Amy. “I’m looking forward to working with the leadership team to continue building the WiTricity brand on a global scale.”
WiTricity is the global industry leader in wireless charging, powering a sustainable future of mobility that is electric and autonomous. WiTricity’s patented magnetic resonance technology is being incorporated into global automakers’ and Tier 1 suppliers’ EV roadmaps and is the foundation of major global standards developed to support wide-scale adoption. Advancements like dynamic charging of moving vehicles, and the charging of autonomous robots and vehicles without human intervention all depend on WiTricity technology. See how WiTricity enables a magically simple, efficient charging experience.
About Major Executive Search
Major Executive Search is a retained executive search firm specializing in the placement of senior level and diverse technology executives. The firm’s strategy is founded on identifying and recruiting world-class talent using a proprietary search process that yields extraordinary results, all while providing superior customer service.